With the speculation about Zola being given the job over Billic I thought it might be worth while discussing what makes a great manager/coach. The leaks coming out of West Ham suggest that the reason he has been given the job is his desire to play attractive football. I am sure he did say that, but he would have to be pretty daft to say anything else. Didn’t the other men interviewed say the same thing? The important point is how Zola explained he was going to play attractive football with the current squad?
Before you appoint anyone to a job you look at their past record. Of those considered, only Billic has a record of success as a manager/coach. Zola has no real record in this role. It is impossible to make any serious judgements from a brief spell as joint coach of the Italy Under 21s. Peter Taylor and Stuart Pearce have both done well as coaches with the England Under 21s but have failed dismally as managers of club sides.
The real reason that Zola has been selected over Billic is that he speaks Italian and is willing to accept the management structure at the club. For Zola it is a no lose situation. If he fails, he will blame it on the management structure. If he succeeds he will get all the credit. What you won’t get is a tried and tested candidate accepting this deeply flawed management system.
I am not saying that Zola will not be a success. In fact, I expect him to do better than Alan Curbishley, but I doubt if he is the man who can get us into the top six. As a West Ham fan I hope desperately that I am wrong. However, if history is anything to go by, he does not have the potential to become a great manager.
Here is a list of the most successful managers in Football League history (in chronological order):
Herbert Chapman, Frank Buckley, Stan Cullis, Matt Busby, Bill Nicholson, Alf Ramsay, Bill Shankly, Joe Mercer/Malcolm Allison, Brian Clough/Peter Taylor, Bob Paisley, Alex Ferguson, Arsène Wenger and José Mourinho.
Just a few words about the managers on the list that you might not know too much about. Herbert Chapman was the first modern manager. Up until Chapman, clubs had secretary/managers. Their most important role was to make a profit for the club. Their main skill was in spotting young talent that could later be sold at a profit. They rarely did any coaching and players were expected to sort out their own tactics. The trainer’s job was to get them fit. There was little ball-work done during the week.
Chapman changed all this. He checked out the life-styles of players before they bought them. He did not like his players to drink or smoke. He needed to know that they had the type of character to improve under his tutelage. Chapman realized the importance of player confidence. When he bought a player he would tell them he was going to turn them into the best player in that position in the league. His strategy was to tell them that he thought they were the best. In fact, it was a kind of brainwashing (Malcolm Allison used a similar strategy with his players).
Chapman also introduced a new way of playing (the WM formation). He virtually redefined every position on the field. He won the First Division title with Huddersfield Town in 1923-24 and 1924-25 before joining Arsenal but his team went onto win the 1925-26 title without him. He also won three First Division titles at Arsenal (the last one achieved after he died before the end of the season).
Frank Buckley was the only other great manager between the wars. He used a similar strategy to Chapman. His main innovation was the importance of physical fitness. He believed that you needed to be superbly fit if you were to be able to stop the other side from playing (another strategy adopted by Malcolm Allison). Buckley never actually won anything when he was manager of Wolves (they finished 2nd twice in the First Division and were beaten FA Cup finalists). The reason for this is that Buckley was forced to sell the players once they reached their peak. In a five year period before the Second World War, Buckley made over £100,000 profit for his club in transfer deals. This was a tremendous sum in the 1930s and he was paid well for turning Wolves into a highly profitable club.
Stan Cullis was appointed captain of Wolves by Buckley at the tender age of 18. Buckley told him he was going to make him the best captain in the league and in time he would be the best manager. Cullis became manager of Wolves after suffering a serious head injury that stopped him from playing the game. Cullis adopted the same strategy as Buckley and as he was allowed to keep his best players. He won the league in 1953-54, 1957-58 and 1958-59.
If we look at the list above we can identify certain similarities. They were either very moderate players or in the case of Cullis and Clough were reasonable players but whose career was ended prematurely. Mercer was fairly good but he left the coaching to Allison. There is a reason for this. Naturally gifted players are nearly always bad coaches. They find it virtually impossible to understand how to coach someone to greatness. There is the story of how Glen Hoddle used to use training sessions to show how much better he was than his players. This is just an exaggerated form of the problem for the highly skilled player.
Except for Chapman, Clough and Ferguson, the successful managers have all been defenders. All three men were strikers and were not playmakers like Zola.
Nearly all the managers learnt their trade at small clubs whereas Zola only has experience of coaching the Italy Under-21 team.
Zola has all the traits of being an unsuccessful manager. The only chance of success is for Zola to appoint a high-quality coach to work with the players.
