I think the most important question a website designer needs to ask his: “Who is my intended audience?”
When I started my website my audience was fellow history teachers. The plan was to provide free extension materials to support books that I published. The idea was that they could copy and paste the material into their own documents. Therefore it was never designed for school students. This influenced the design. It was never meant to appeal to students (although they were more than welcome to use it).
Therefore it has an adult look. I am sure most youngsters would claim too much text on the page. They also probably find the sources too long. However, this was done on purpose (I have argued on another thread why I am opposed to the brief narratives and short primary sources that are common in school textbooks).
http://educationforum.ipbhost.com/index.php?showtopic=1616It is also important to distinguish between the home page and the rest of the website. My home page was designed to support my book publishing. The logo relates to Spartacus as a book publisher. So also does the colours of black, magenta and gold. Whereas the main content is black on a white (or off-white background).
I am aware that some people do not like the design of my home page (a reviewer in the Sunday Independent described it as looking like a sex site – I took his word for that and did not bother to do any research into the matter).
The design of the website also had to change when I made the commercial decision to stop publishing books and to concentrate on my website. The website is in fact paid for by five sponsors: Public Record Office, Ask Jeeves, EasyNet, KeepAhead and Amazon. Their logos had to be incorporated into the design. This of course influences the background colour you use. I have tried to solve this problem by separating the logos from the text.
The home page is key. Research suggests that a visitor makes a very quick decision concerning whether he/she is going to stay. (It is one of the reasons why I am opposed to a home page where you have to click a link in order to enter the rest of the website). The primary concern for the visitor is to discover if you have any information that he/she needs. Therefore it is very important to provide an easily seen search facility.
The visitor also needs to see what subject matter the website contains. It is also vitally important that every page of your website is linked in some way to the home page (if not, search engines will not add the page to its database).
As a website reviewer I like to see a link to a page where the website owner explains what they are trying to do (I do mean those terrible mission statements that are common on American websites). I also like details of the author and a means of contacting them.
I am aware that the design of my website reflects my own cultural background. It does look very much like a book (however, the large number of internal links on each page makes it a different experience from reading a book).
My main dislike of websites is the tendency to have things moving around the site (the web designer can do it so they do it). I find this gets in the way of my acquiring the information that I am after. I also dislike the use of bright background colours and jazzy type fonts (research suggests that Arial/Helvetica are the preferred reading texts). I also dislike text that goes right across the page (all people, especially children, have difficulty reading too many words on a line).
David. I would suggest you take a close look at websites you like. Make use of their ideas. I think Andrew Moore’s Universal Teacher website is an excellently designed website (in fact it is not too unlike your website):
http://www.universalteacher.org.uk/default.htm