John Simkin Posted January 17, 2005 Share Posted January 17, 2005 The Advertising Standards Authority (ASA) has confirmed that it had received nine complaints from teachers about the latest campaign by the government to recruit staff. They have argued that the £12m Teacher Training Agency campaign, which aims to tempt recruits to teaching, was misleading. Teachers are especially offended by the claim that working in the classroom was “better than any anti-ageing cream” when it came to keeping teachers youthful. As one trainee teacher said of the adverts: “I’m only one term into a PGCE and I look five years older than I did when I started”. Last year’s TTA adverts employing images of headless characters in tedious jobs, under the banner “Use your head. Teach”, were attacked as being in poor taste by union officials. Link to comment Share on other sites More sharing options...
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