John Simkin Posted April 25, 2005 Share Posted April 25, 2005 Over the years there has been much discussion about the influence that newspapers have on their reader’s votes in elections. There definitely appears to be link between the political views expressed in newspapers and their readers’ voting behaviour. However, it is not clear if people buy newspapers because they reflect their own political views. The Sun newspaper claimed the morning after the Tories won the 1992 General Election that it was the “Sun Wot Won It”. During the campaign the Sun trenchantly opposed the Labour Party. As a result 14% voted Labour and 65% voted Tory. In the 2001 election, the Sun supported New Labour (after a secret deal negotiated by Tony Blair with Rupert Murdoch, the Sun’s proprietor). As a result 52% voted Labour compared to 29% voting Tory. If you look at the figures for how newspaper readers voted it can be seen that it virtually every case they mirrored the views of their newspaper. The one exception was the Financial Times that was unable to persuade its readers to support the Labour Party (48% voted Tory compared to 30% Labour). Link to comment Share on other sites More sharing options...
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