Footballers and Advertising

[John Simkin]

In September 1934 Ray Westwood won his first international cap for England. Soon afterwards Westwood was used by Brylcreem to model for their hair products on posters and printed advertisements. As the authors of "Wartime Wanderers" point out: "The immaculately groomed Westwood hairstyle with its razor-sharp centre parting was perfect for the Brylcreem image, and the manufacturers were quick to realise the powerful influence such an international footballer would have on the male population." He was paid five shillings (25 pence) for the use of his image on the advertising materials.